Benjamin-Martyn Retail Strategy Consulting Sydney
Benjamin-Martyn Retail Strategy Consulting Sydney

Case Study · E-commerce Retail

Case Study · E-commerce Retail

From $2.6M in Dead Stock to $1M in Recovered Revenue — in 90 Days

From $2.6M in Dead Stock to $1M in Recovered Revenue — in 90 Days

From $2.6M in Dead Stock to $1M in Recovered Revenue — in 90 Days

How an e-commerce retailer converted $2.6M of stagnant inventory into $1.2M of recovered revenue in 90 days — and built a system to stop it happening again.

How an e-commerce retailer converted $2.6M of stagnant inventory into $1.2M of recovered revenue in 90 days — and built a system to stop it happening again.

How an e-commerce retailer converted $2.6M of stagnant inventory into $1.2M of recovered revenue in 90 days — and built a system to stop it happening again.

$2.6M → $1.2M

$2.6M → $1.2M

$2.6M → $1.2M

From stagnant inventory to recovered revenue through a structured 90-day clearance and reordering strategy.

From stagnant inventory to recovered revenue through a structured 90-day clearance and reordering strategy.

From stagnant inventory to recovered revenue through a structured 90-day clearance and reordering strategy.

Client Type

E-commerce Retailer

Engagement Length

90 Days

Service

Retail Buying & Inventory Strategy

Result

$1.2M Net Sales

The Problem

$2.6M in stock that wasn’t moving

$2.6M in stock that wasn’t moving

$2.6M in stock that wasn’t moving

This retailer had built up $2.6M in dead stock — inventory sitting in the warehouse with no clear path to sale. Cash was tied up, warehouse space was stretched, and every reorder decision was being made on instinct rather than data.


There was no system for identifying which stock was genuinely dead versus simply slow, which meant good inventory was being discounted alongside stock that should have been written off months earlier.

The Approach

A structured 90-day clearance and reset

A structured 90-day clearance and reset

A structured 90-day clearance and reset

We started with a full sell-through audit, separating true dead stock from slow-moving inventory worth holding. From there, we built a tiered clearance plan — aggressive discounting on genuine dead stock, smaller targeted promotions on the rest.


Alongside the clearance plan, we rebuilt the reorder process with clear sell-through triggers, so the same problem couldn’t quietly rebuild itself in six months.

The Result

$1.2M recovered, and a system to prevent it recurring

$1.2M recovered, and a system to prevent it recurring

$1.2M recovered, and a system to prevent it recurring

Within 90 days, $1.2M of the $2.6M was converted back into cash. More importantly, the business now has a standing process for catching dead stock early — before it becomes a six-figure problem again.

$1.2M

$1.2M

$1.2M

Net Sales Generated

Net Sales Generated

87%

87%

87%

Sell-through Achieved

Sell-through Achieved

<4%

<4%

<4%

Stock Written Off

Stock Written Off

Facing something similar?

Facing something similar?

Facing something similar?

If dead stock is tying up your cash, a short strategy call can identify your fastest path to clearing it.

If dead stock is tying up your cash, a short strategy call can identify your fastest path to clearing it.

If dead stock is tying up your cash, a short strategy call can identify your fastest path to clearing it.

BOOK A STRATEGY CALL

BOOK A STRATEGY CALL