About Me

I’m an innovative retail strategist with more than 15 years shaping the direction of leading international and local brands. My experience spans merchandising strategies, e-commerce, supply chain management, and operations — all focused on sustainable growth.

Working with businesses like H&M, Primark, and David Jones has taught me how to drive results in fast-paced, competitive environments. Now, I bring that expertise to small and growing businesses, helping them improve profitability, streamline operations, and build a loyal customer base.

Why Work With Me?

  • Proven track record in retail transformation

  • Hands-on approach with actionable solutions

  • Enterprise-level strategies scaled for small businesses

Now, I help small and growing businesses unlock the same strategies big brands use — without the complexity or overhead.

Let’s Grow Your Business

I’d love to learn more about your goals and explore how we can work together.