Experience. Perspective.
Results.
Experience.
Perspective.
Results.
Practical support to improve buying, pricing, inventory and growth — helping independent retailers make clearer decisions and protect margins.
Practical support to improve buying, pricing, inventory and growth — helping independent retailers make clearer decisions and protect margins.
Experience. Perspective.
Results.
Practical support to improve buying, pricing, inventory and growth — helping independent retailers make clearer decisions and protect margins.
Vision
"To raise the standard of retail decision-making for independent businesses — sharing the experience and structure needed to make better buying, pricing and inventory decisions with confidence."
"To raise the standard of retail decision-making for independent businesses — sharing the experience and structure needed to make better buying, pricing and inventory decisions with confidence."
15+
YEARS EXPERIENCE
YEARS EXPERIENCE
11+
countries
countries
10+
retail brands
retail brands
About
Benjamin Jones
Benjamin Jones
RETAIL STRATEGY CONSULTANT
RETAIL STRATEGY CONSULTANT
RETAIL STRATEGY CONSULTANT
H&M AU/NZ
H&M AU/NZ
PRIMARK EU
PRIMARK EU
DAVID JONES
DAVID JONES
15+ YEARS
15+ YEARS
I work with independent retailers to improve how they buy, price and manage inventory — focusing on the decisions that directly impact cash flow, margins and sales performance.
My background spans 15 years in retail buying, planning, supply chain and operations. I've worked across some of the world's most recognised retail brands — including H&M, Primark and David Jones — across Australia, New Zealand, the UK and Europe.
At H&M, I spent nearly nine years progressing from Merchandise Planner through to Head of Omni Sales & Merchandising for Australia and New Zealand — leading a team of 14 across store merchandising, e-commerce, buying, demand and supply, and inventory optimisation. I reported directly to the Country Sales Manager for Australia and New Zealand, with a dotted line into H&M Global HQ.
Today I apply that experience to independent retailers — helping them make better decisions, operate with more clarity, and build more predictable, profitable businesses.
I work with independent retailers to improve how they buy, price and manage inventory — focusing on the decisions that directly impact cash flow, margins and sales performance.
My background spans 15 years in retail buying, planning, supply chain and operations. I've worked across some of the world's most recognised retail brands — including H&M, Primark and David Jones — across Australia, New Zealand, the UK and Europe.
At H&M, I spent nearly nine years progressing from Merchandise Planner through to Head of Omni Sales & Merchandising for Australia and New Zealand — leading a team of 14 across store merchandising, e-commerce, buying, demand and supply, and inventory optimisation. I reported directly to the Country Sales Manager for Australia and New Zealand, with a dotted line into H&M Global HQ.
Today I apply that experience to independent retailers — helping them make better decisions, operate with more clarity, and build more predictable, profitable businesses.
A big part of my work is translating that experience into practical guidance you can actually use — so you can make confident decisions without second-guessing.
A big part of my work is translating that experience into practical guidance you can actually use — so you can make confident decisions without second-guessing.
CAREER TIMELINE
A Progression Built in the Field
A Progression Built in the Field
Built through hands-on retail leadership across buying, merchandising, omni-channel and commercial transformation.
2012 – 2013
Merchandise Planner — Menswear
David Jones · Sydney, Australia
2013 – 2015
Merchandiser — Women's Accessories
Primark · UK · Germany · Netherlands · Belgium · Austria
2015 – 2019
Merchandise Planner → Senior Merchandise Planner NZ
H&M · Australia & New Zealand
2019 – 2020
Head of Demand & Supply
H&M · Australia & New Zealand
2020 – 2022
Head of Sales & Merchandising
H&M · Australia & New Zealand
2022 – 2024
Head of Omni Sales & Merchandising
H&M · Australia & New Zealand — Reporting to Country Manager ANZ & Regional Head, Southern Hemisphere
MAJOR PROJECTS
Enterprise-Scale Work Applied at Your Level
Enterprise-Scale Work Applied at Your Level
The same commercial disciplines used inside major retailers — applied practically for independent and growing businesses.
The same commercial disciplines used inside major retailers — applied practically for independent and growing businesses.
2019 AU, NZ & SE Asia
E2E Supply Chain Optimisation
End-to-end review of logistics, warehouse flow and replenishment across three markets — improving availability, reducing lead times and lowering excess inventory.
Supply Chain
Logistics
Margin Improvement
2019 AU, NZ & SE Asia
E2E Supply Chain Optimisation
End-to-end review of logistics, warehouse flow and replenishment across three markets — improving availability, reducing lead times and lowering excess inventory.
Supply Chain
Logistics
Margin Improvement
2020 AU & NZ
Omni Sales Team Transformation
Integrated H&M’s newly established online team into the broader business — breaking down the divide between digital and physical retail to create one commercial agenda and one voice to the customer.
Omni-Channel
Commercial Transformation
Team Integration
2020 AU & NZ
Omni Sales Team Transformation
Integrated H&M’s newly established online team into the broader business — breaking down the divide between digital and physical retail to create one commercial agenda and one voice to the customer.
Omni-Channel
Commercial Transformation
Team Integration
2022 AU & NZ
Omni Merchandising Integration
Merged store and e-commerce merchandising teams into one unified Omni function of 14, covering buying, planning and inventory across all channels.
Team Restructure
Omni-Channel
14 Direct Reports
2022 AU & NZ
Omni Merchandising Integration
Merged store and e-commerce merchandising teams into one unified Omni function of 14, covering buying, planning and inventory across all channels.
Team Restructure
Omni-Channel
14 Direct Reports
2023 AU & NZ
ERP System Rollout
Led enterprise ERP implementation for the ANZ merchandising function — rebuilding workflows around the new platform to improve forecasting, stock visibility and reporting.
ERP Implementation
Process Change
Forecasting
2023 AU & NZ
ERP System Rollout
Led enterprise ERP implementation for the ANZ merchandising function — rebuilding workflows around the new platform to improve forecasting, stock visibility and reporting.
ERP Implementation
Process Change
Forecasting
2019 AU, NZ & SE Asia
E2E Supply Chain Optimisation
End-to-end review of logistics, warehouse flow and replenishment across three markets — improving availability, reducing lead times and lowering excess inventory.
Supply Chain
Logistics
Margin Improvement
2020 AU & NZ
Omni Sales Team Transformation
Integrated H&M’s newly established online team into the broader business — breaking down the divide between digital and physical retail to create one commercial agenda and one voice to the customer.
Omni-Channel
Commercial Transformation
Team Integration
2022 AU & NZ
Omni Merchandising Integration
Merged store and e-commerce merchandising teams into one unified Omni function of 14, covering buying, planning and inventory across all channels.
Team Restructure
Omni-Channel
14 Direct Reports
2023 AU & NZ
ERP System Rollout
Led enterprise ERP implementation for the ANZ merchandising function — rebuilding workflows around the new platform to improve forecasting, stock visibility and reporting.
ERP Implementation
Process Change
Forecasting
Ready to improve your retail performance?
Start with a short strategy session to identify the biggest opportunities in your business.
Ready to improve your retail performance?
Start with a short strategy session to identify the biggest opportunities in your business.
Ready to improve your retail performance?
Start with a short strategy session to identify the biggest opportunities in your business.